Survey development is the process of designing and creating surveys to gather data and information from a target population. This research area involves determining the research questions or objectives, selecting appropriate survey methods and techniques, designing survey questions, and testing the survey to ensure validity and reliability. Survey development also involves considerations such as sampling strategies, response rate optimization, and data analysis techniques. The goal of survey development is to collect accurate and reliable data that can be used to answer research questions and inform decision-making. This research area is important in various fields such as social sciences, marketing, public health, and education.